Prima Driver Awards

We have conducted a first Driver Recognition Program for our Prima customers Driver’s at Johannesburg on 27th July 2017 at the Garden Court Hotel, OR Tambo.

Objective :

To recognize the best Drivers among the lot of Prima 4038.S, 2528.K & 4938.S vehicles operating in South Africa. This will boost their confidence towards Brand as they are the most important linkage in operating the vehicles.

Modus operandi :

  • A group of 25 participants comprising of Prima customers, Drivers were present during the Evening.
  • An evening start with Corporate VDO & Prima Refresh program
  • Drivers Safety concerns were explained by a representative from The Automobile Association of South Africa
  • To gauge Drivers knowledge a quiz was organized related to Prima vehicles
  • Gift Cards were given to Winners along with Trophy & Certificate
  • This is the first time Drivers were recognized by Tata Motors/TACSA
  • Generated a positive wave towards Tata Brand
  • Enhance Bonding of Drivers with the Brand
  • Drivers were more aware with Road Safety
  • Boosting Drivers Confidence
  • Drivers were comparing TML with best competition

Winners are as below.  The winners as listed from right to left.

  • Winner – Mr Chris Sachse  D&H PLANT HIRE Prima 4938
  • 1st Runner up – Mr Frans Chokoe  HARROGATE CONSTRUCTION Prima 2528k
  • 1st Runner up – Mr Richard Ramachie  REMBU CONSTRUCTION Prima 2528k
  • 2nd Runner up – Mr Louis Whitehorn  HANMAR TRANSPORT Prima 4938

 

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We have conducted a first Driver Recognition Program for our Prima customers Driver’s at Johannesburg on 27th July 2017 at the Garden Court Hotel, OR Tambo. Objective : To recognize the best Drivers among the lot of Prima 4038.S, 2528.K & 4938.S vehicles...

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