Tata Motors’ South African arm, Tata Motors South Africa (Pty.) Ltd rolled out its 5000th commercial vehicle (CV) from its assembly facility in Rosslyn, Pretoria.
The Tata Prima Tipper 2528.K, was handed over to the customer at a grand ceremony by Ruchira Kamboj, the High Commissioner of India to South Africa.
During the event, an entire range of trucks from Tata Motors, including the recently launched Ultra platform, was also showcased. Rudrarup Maitra, Vice President, Commercial Vehicles, International Business, Tata Motors, said, “This milestone of the 5000th truck roll-out from Tata Motors’ state-of-the-art facility in Rosslyn, is testament to our successful journey in South Africa. We sincerely thank each employee for their commitment in making this aspiration a reality.”
Pranab Ghosh, CEO, Tata Motors (SA) said, “We hope to complete the roll-out of the 10000th vehicle in half the time by expanding our footprints to the neighboring countries, as well. Moreover, as is the tradition at the Tata Group, we are working towards developing the local community and empowering them through skill development.”
The vehicle assembly plant in Rosslyn is capable of assembling vehicles from 8 to 49 tons payload, across various wheel base range from 3800 mm to 5200 mm. Currently employing around 70 people, the facility has started exporting to Mozambique and Zimbabwe, and is looking to expand its operations by exporting to other neighboring countries in the region. Moreover, the plant has also carried out various skill development programs for its employees. The company is also exploring an association with the Automotive Industries Development Council (AIDC) for skill development initiatives to help develop employability potential in the local community.
We have conducted a first Driver Recognition Program for our Prima customers Driver’s at Johannesburg on 27th July 2017 at the Garden Court Hotel, OR Tambo.
To recognize the best Drivers among the lot of Prima 4038.S, 2528.K & 4938.S vehicles operating in South Africa. This will boost their confidence towards Brand as they are the most important linkage in operating the vehicles.
Modus operandi :
- A group of 25 participants comprising of Prima customers, Drivers were present during the Evening.
- An evening start with Corporate VDO & Prima Refresh program
- Drivers Safety concerns were explained by a representative from The Automobile Association of South Africa
- To gauge Drivers knowledge a quiz was organized related to Prima vehicles
- Gift Cards were given to Winners along with Trophy & Certificate
- This is the first time Drivers were recognized by Tata Motors/TACSA
- Generated a positive wave towards Tata Brand
- Enhance Bonding of Drivers with the Brand
- Drivers were more aware with Road Safety
- Boosting Drivers Confidence
- Drivers were comparing TML with best competition
Winners are as below. The winners as listed from right to left.
- Winner – Mr Chris Sachse D&H PLANT HIRE Prima 4938
- 1st Runner up – Mr Frans Chokoe HARROGATE CONSTRUCTION Prima 2528k
- 1st Runner up – Mr Richard Ramachie REMBU CONSTRUCTION Prima 2528k
- 2nd Runner up – Mr Louis Whitehorn HANMAR TRANSPORT Prima 4938
On 30 April 2016, Mr N N Tata inaugurated two new divisions of TATA Automobile Corporation SA (Pty) Ltd., namely Trucks Assured – Certified Used TATA Vehicle Division and TACSA Workshop – TATA Service and Repair Centre.
Trucks Assured – Certified Used TATA Vehicle is a division of TATA Automobile Corporation South Africa (Pty) Ltd. Through this division, we provide a quality base of used TATA trucks, with the option of warranty extensions, based on vehicle classification. We source only the best commercial vehicles available to ensure superior customer satisfaction. We offer in-house financing to those who qualify for it and our financial solution can be tailored to customers’ exact requirements, including the provision of insurance products, if required. This division, which opened in January 2016 has, to date, sold in excess of 30 units. For more information on this division, visit Trucks Assured – Certified Used TATA Vehicle.
TACSA Workshop was established to deliver service support to customers who are not current patrons of a TATA dealer workshop. It also services ‘post-warranty’ customers in and around Gauteng who undertake their vehicle servicing privately. As part of its services, TACSA Workshop ensures the immediate availability of parts since these are warehoused on the property, along with provides skilled manpower. On-the-job ‘live’ training is conducted at this facility to further improve the skill levels at our network of dealerships.
Services at TACSA Workshop include:
- Bus body refurbishment.
- Truck body work.
- Aggregate repair/exchange recon aggregate.
- Same-day delivery for service and/or minor repairs.
- Speedy diagnostics and fix ‘first-time-right’ with genuine TATA spares.
- Complete diagnostic support for Prima and V3TXF.
Imagine this: You’re just a regular guy, in fact you’re pretty much nobody. Only a handful of people know you by name and most of those are related to you. You’re always on the road – not for business meetings or on vacation or backpacking or hitch hiking; just on the road, driving from one destination to another. What you’re driving is nothing fancy; what you’re driving is something that everyone around you hates you for. What you’re driving has been far from comfortable all these years, yet it is the only thing you know to do. What you’re driving is work and work conditions aren’t close to being humane. Work conditions require you to eat, sleep, rest and spend days and days cramped in a tiny space, sharing it with at least one other person. Work conditions have meant sitting on nothing more than a rickety bench for hours and hours as you struggle to power your vehicle up steep inclines, twisting roads, tight lanes and clogged traffic jams. Work conditions include being abused by every other road user and then some more by multiple cops all along your route, everyday. The nature of your job itself holds absolutely no sense of respect in the eyes of society despite being someone without whom that very society would cease to function. Imagine being under-appreciated for the work you do to make ends meet, every day. Imagine the life of a truck driver…