Indian Challenger Brands Emerge
Brand Study Reveals Emergence of Indian Challenger Brands
20% of the brands in the Brand Finance India 100 League Table are new entries. Royal Enfield, Micromax and Sun Pharma now among India’s 100 most valuable brands. Tata remains India’s most valuable brand, with a brand value of over US$15 billion.
The Brand Finance India 100, released today, is an annual study conducted by leading brand valuation consultancy Brand Finance. India’s biggest brands are put to the test and evaluated to determine which are the most powerful and most valuable.
Tata remains the country’s industrial titan, this year its brand value exceeded US$15 billion for the first time. Brand value was a little slow this year however, with a 4% increase on 2014.
Tata is the world’s 65th most valuable brand. Tata is India’s leading brand by a long way on almost every measure. It is the only truly global megabrand originating in India, but there is a new generation of Indian brands following in Tata’s footsteps.
20% of the brands in this year’s Brand Finance India 100 are new entries. They come from a wide range of sectors; E-commerce, Pharmaceuticals, Automobiles, Telecoms, Heavy Engineering and Banking.
This bodes well for the success of Indian industry and demonstrates a growing competitiveness, though established, top-ranked companies will now have to pay ever closer attention to the value of their brands. Continued investment in customer relationships, technology, advertising and brand strategy will be imperative to stay on top.
Commenting on the results, Brand Finance India’s Ajimon Francis stated, “There is increasing competition for places in the Top 100. Emerging sectors like E-commerce, telecommunications, technology companies, banking services are particularly competitive.
Staying in the premier league of brands will require a world beating product or service, differentiation and a strong vision and mission, including a strong ethical stance. Royal Enfield, Flipkart, Micromax and Sun Pharma are all potentially world beating powerhouse brands.